Genius Greens! is an online fresh produce delivery service with a very cool story. Based in Hong Kong, where access to locally-grown produce is something you rarely find, Genius Greens is able to grow, harvest and ship fresh vegetables and herbs from their vertical aeroponic gardens in the city.

Working with Totem Media, we created a complete rebrand and expanded their brand story for a new website that would serve as their e-commerce / membership platform. In addition to the vertical farming backstory, we also needed to emphasize the high quality of their produce (which had taken the notice of several high-end restaurants). We also needed to keep it fun and inviting.

In addition to writing all the website copy and PDP, we created launch materials including email marketing and social media.