Writing + editing

Creative copywriting: punchy headlines, lovable website writing, SEO-friendly keywords, wallet-emptying product descriptions, un-boring reports, winning pitch decks, lead-gen marketing and more. Always with quality control in mind (punctuation and grammar, I still love you).

  • Creative copywriting + content creation

  • Taglines, headlines, banners

  • Website content writing

  • App content writing

  • Performance marketing + SEO

  • EDM + newsletters

  • Articles, blog + social posts

  • Video scripts + interviews

  • Presentations + reports

  • Pitch / RFP deck writing + polishing

  • Press releases and promo

  • Editing, QC polishing + proofreading

  • AI prompt generation

Brand strategy

Brand consulting is where things started for me. Copywriters help invent brands. Working directly with brands, with agencies, and with product designers, I help create and evolve brands to find names, narratives and identities, including brand guidelines and tone of voice.

  • Brand story + narrative

  • Brand strategy

  • Brand naming

  • Brand identity + guidelines

  • Branded content

  • Brand voice

PDP copywriting

Product descriptions and product detail pages (PDP) are a big part of what I do. I get to know products inside and out, and adjust descriptions to fit the voice of the brand. Products need stories to get the love and attention they deserve. Enticing, alluring stories that gently nudge products into carts.

  • Product descriptions

  • Product naming and story

  • Packaging copywriting

  • Guidelines + how-to’s

Naming

I have named a lot of products and brands. Everything needs a memorable name that tells a story and works for the brand. Maybe it’s one big name. Maybe it’s a whole family of names that need to work together.

  • Brand naming + brand architecture

  • Product naming

  • Property naming (residential, office, retail, hospitality, f&b)

  • Event naming

  • Campaign / initiative naming

Tone of voice

How you say it is as important as what you say. Maybe more. I’ve helped define tone of voice guidelines for big global brands and new startups, finding tonality that is appropriate (one of the hardest things to get right), and personality characteristics that keep content on-brand.

  • Brand voice creation

  • Tone of voice guidelines

  • Adaption/updating content to fit brand voice

Design support

Need a design buddy? I’m your guy. Product designers, art directors, web developers, architects or any other creative medium – these are the kinds of people I love to work with. Design and brand guidelines are something I have a lot of experience with. I can help articulate concepts, fine-tune pitch decks, or just jam out new ideas.

  • Design guidelines writing

  • Pitch / RFP deck writing + polishing

  • Brainstorming