I have worked with Steelcase on a number of projects, but two stand out. Materiality Matters was a look-book / style book that told the story of the tactile, organic, sensory materials Steelcase was using. I built a story around touch, and tied in this sense of feel throughout the storytelling.

The other project was the launch of a new Series 1 line, which was built around the concept of finding the right match for you. Depending on the kind of person you are, the way you work, and what you’re all about. We created personas and characteristics that were reflected in descriptive copy and brought to life in vibrant colour sets and expressive design.