I worked with Philips (as part of Gibson Innovations) on a number of projects for headphones, speakers and home cinema products. But by far my most significant involvement was with Flite headphones.

I was able to be part of this project from very near the beginning, when the designs were still in development. The design objective was to create lightweight, compact and sleek headphones, that would offer comfort and easy portability. During product development I created the name Flite around the idea of lightness (feather-light) and aerodynamic streamlining.

This helped guide the overall design direction and product narrative. I named the whole range of products around this idea, and wrote PDP for the website and a social push after launch.