Wilet is a Vancouver-based DTC company that rebranded to widen their product range beyond bedding, to cover the whole home. Their new story was all about rest. Products that support a restful existence in the home, and the self-care benefits to wellbeing this brings.

I created a line to build this idea around: “Make room for rest”. Both in your life, and in your home. I helped them craft messages about this evolution and their refreshed brand story, and also helped write PDP copy and came up with a name for their rewards programme that all fit with the overall tone and vibe.

I love working with companies like Wilet. Smaller companies driven by ambitious people, where I can learn their story and help capture and communicate it around a simple line or idea.